Ani Grace: a stylist's personal brand from scratch in one month
A practicing stylist from Samara with a portfolio and client reviews, but no place to send potential clients.
What was wrong
A private client: a stylist who works at fashion weeks and serves clients in Samara. She had a portfolio and reviews, but no website and no active social media. She needed a place to send people and receive requests for a wardrobe review or personal shopping.
What I did
First we worked out who needs this stylist and why. We considered three positioning options: an affordable stylist, a premium one, and "an honest stylist with a trained eye". We chose the third: Samara-level prices, but taste that is not mass-market, and a stylist who tells clients directly how she sees their look instead of flattering them. For this positioning I made 12 prototypes in different visual styles. The client picked three of them, and the final version was built on that basis. Inquiries from the site go to Telegram.
What changed
The website launched on its own domain, anigrace.ru, one month after work began. The stylist now has a single place to collect inquiries and a foundation for promotion.
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