A dance-school CRM in 1 month: from process audit to an AI-built product
The school ran on paper and a phone. In 30 days I took it from operational chaos to a working CRM - with a single IT lead and AI development, no classic team.
What was wrong
The school was at a pre-digital stage with high operational risk. Teachers logged hours on paper or verbally - hence cash gaps and payroll errors. Hall schedules lived in a notebook kept by a remote staffer, causing downtime and lost clients when a booking couldn't be confirmed quickly. Lead sources, freezes and subscription renewals weren't recorded anywhere - marketing ran blind. I started with in-depth interviews with the owner and staff: mapped the processes, found the bottlenecks and formalised them into rules and a spec.
What I did
Instead of a heavy team (PM, backend, frontend, QA), I used AI development with the Vibecoding methodology - designing business logic through Markdown specs that instantly turn into working modules. In 30 days I designed and built a CRM on Flutter (Android for admins + web for the director, Firebase backend): students, groups and directions; subscriptions with discounts, freezes and trial classes; one-click "smart attendance" that deducts the subscription balance and accrues the teacher's piece-rate pay; hall booking in a single cloud calendar; intensives and parties; financial reports, payroll and lead-source tracking. Role model: director, admin, teacher, marketer - each with their own access. Tellingly, the AI coding itself took little time - about 70% went into discovery and alignment: finding time with busy people, extracting the real processes, giving examples. AI removed the technical risk and timeline - the critical resource became understanding the business, not programming.
What changed
A working product within 30 days of first contact. Another month went into bringing it to full production readiness: staff training, video guides for each module (onboarding in 2 days), and interface refinements based on real user experience. Development cost about 85% less than classic outsourcing, and hosting comes down to the price of a cup of coffee a month. The human factor in payroll and subscription control is gone, booking a hall takes 3 clicks, and information is available online 24/7. The case shows the managerial point of AI development: enterprise logic can be built without a classic IT department, and the critical resource is understanding the business, not code. What started as a simple task for one school did not stop there. The system took root so well that it grew into a commercial product, Kenlet: its own name, the website kenlet.ru, pricing plans and licensing, eight roles, and gamification for students. Two schools are in talks about adopting it. DaSaBelle remains the first client and keeps using the system every day.
Product screenshots
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