Kruchu-Verchu: pulled the outlet out of a tailspin in 2 months
A fast-food chain — mini-pizzas, shawarma, hot dogs. Delivery rating was sliding toward the shutdown threshold, with a dead summer season and rising raw-material costs ahead.
What was wrong
The Yandex.Delivery rating dropped from 4.5 to 3.9 — at 3.8 the service suspends the partner, which hits revenue hard. Average check 320 ₽. Summer ahead — a dead season: students and pupils leave, eating habits change. Rent and utilities overdue up to 3 months. Cooks leave for seasonal work in the south — hard to replace. In June–July chicken prices spiked — the key ingredient.
What I did
Reworked lavash ordering: it was over-ordered, spoiled and wasted — switched to a supplier with small daily deliveries, so lavash stayed fresh with no surplus. Analyzed sales and seasonality, rebuilt supplier terms — a transparent schedule and guaranteed volumes earned a discount on chicken. Rearranged the cook's workspace and put the tech cards right above the station — fewer wasted movements. Updated the guest-communication routine. Switched to a night-focused schedule for summer. Removed mini-pizzas from the summer menu (high cost with delivery, unpopular in summer). Focused on local beverages. Raised prices for Yandex.Delivery (to offset the commission) and ordered a photoshoot of dishes and the hall to refresh the Yandex.Eda cards.
What changed
Fresh ingredients, new communication rules and a night focus for summer lifted order flow and the average check. Reworking the workspace and supplier terms raised the service rating. The metrics reached a high level — the owner ran it for a year and sold the business at its peak.
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